State of AI in Marketing 2025 Report (by Jasper.ai)
Published on April 25, 2025
Generative AI is no longer just an experimental tool; it’s quickly becoming the backbone of modern marketing, empowering best-in-class marketing teams to drive high-impact campaigns, streamline workflows, and achieve measurable results.
The momentum is real: 63% of organizations are already using generative AI and seeing improvements in productivity, efficiency, and employee satisfaction. Plus, 79% plan to expand their adoption in 2025.
But here’s the catch: adoption alone isn’t enough.
56% of marketers are still using AI in isolated, ad-hoc ways, and 51% cannot track ROI or see the true business impact of their AI investments.